Cookie Policy — Adventy Travel

This Cookie Policy explains how Adventy Travel AB ("Adventy", "we", "us") uses cookies and similar technologies on this website. It should be read together with our privacy notice and applies to all visitors to adventy.se.

1. What are cookies?

Cookies are small text files that a website places on your device. They are widely used to make sites work, or work more efficiently, and to provide information to the site owner. We also use similar technologies such as pixels, local storage, and tags loaded through Google Tag Manager.

2. First-party and third-party cookies

First-party cookies are set by adventy.se. Third-party cookies are set by services we embed, such as Google Analytics, Google Ads, and Google Tag Manager. Third-party providers may process your data outside the EU/EEA under appropriate safeguards (Standard Contractual Clauses).

3. Categories we use

Strictly necessary

Always on

Purpose: Keep the site secure and functional, remember your consent choice, route requests.

Legal basis: Legitimate interest / necessary for the service (Art. 6(1)(f) GDPR; ePrivacy Art. 5(3) exemption)

Name	Type / Provider	Retention
adv_consent_v1	First-party · localStorage	12 months
Session cookies	First-party · session	Browser session

Analytics

Consent required

Purpose: Measure traffic, sources, and content performance so we can improve the site. Loaded only after you accept analytics cookies.

Legal basis: Consent (Art. 6(1)(a) GDPR; ePrivacy Art. 5(3))

Name	Type / Provider	Retention
_ga	Third-party · Google Analytics 4	Up to 14 months
_ga_*	Third-party · Google Analytics 4	Up to 14 months

Advertising

Consent required

Purpose: Measure ad campaigns, attribute conversions, and show relevant ads on other platforms (remarketing). Loaded only after you accept advertising cookies.

Legal basis: Consent (Art. 6(1)(a) GDPR; ePrivacy Art. 5(3))

Name	Type / Provider	Retention
Google Ads / Conversion	Third-party · Google Ads	Up to 13 months
Remarketing pixels	Third-party · via Google Tag Manager	Up to 13 months

4. Google Consent Mode v2

We use Google Consent Mode v2. All Google tags default to denied until you make a choice. If you accept a category we update the relevant consent signal (analytics_storage, ad_storage, ad_user_data, ad_personalization) so Google can load cookies and collect data accordingly.

5. Manage your consent

You can change or withdraw your consent at any time:

You can also block or delete cookies through your browser settings. Note that blocking strictly necessary cookies may break parts of the site.

6. Data controller

Adventy Travel AB
Stockholm, Sweden
Email: hello@adventy.se
Phone: +46 (0)8 702 00 70

You have the right to access, rectify, erase, restrict, and port your personal data, and to object to processing. You may also lodge a complaint with the Swedish Authority for Privacy Protection (IMY).

7. Changes to this policy

We may update this Cookie Policy from time to time. The "Last updated" date at the top of the page reflects the most recent change.